Head of Product Experience & Growth, Snowfire.ai

Jan 2024 to Present

• Employee #2 and named inventor on the patent-pending method for adaptive decision intelligence; first hire brought in by the CEO to build the idea.
• Turned an undefined AI category into a repeatable, scalable product platform, a metric ontology and context engine that lets the AI reason about a company's data the way its leaders do.
• Defined system behavior for AI-generated recommendations, including input structuring, prompt logic, output validation, and action flows.
• Partnered with engineering on context management, latency constraints, and response reliability to align UX decisions with production realities.
• Conceived and built an agentic marketing function (de-anonymize, qualify, nurture, hand off) and replatformed the app front end onto React using AI coding agents.
• Drove the funnel from vision to 1,000+ demos, 250 enterprise trials, $6M in closed sales, and $60M in active pipeline.
• Led the company's move to AI-native work: an AI-built marketing site (new pages in days, not weeks), an AI-built app repo (features in days, not months), agents that turn tickets into pull requests, and a quoting app synced with HubSpot that cut quotes from 4 hours to 30 minutes.
• Part-time until the company reached its first revenue milestone (early 2025), then full-time.

Independent AI Product Advisor, Self-employed

Jan 2024 to Jan 2026

• Small-scale 1:1 advising for founders and leaders on AI products and AI-native ways of working.
• Advised the founder of an AI talent development startup from whiteboard to market-ready product: built the design system, prototyped with AI coding tools, and validated concepts with HR leaders.
• Shaped a 0-to-1 agentic cybersecurity product with its CEO in 3 months: prototyped tool-calling and reasoning-transparency patterns and delivered a validated MVP definition and roadmap.

Director of Product Design Strategy, Miles Partnership, Denver, CO

Apr 2024 to Feb 2025

• First official manager of a team of 4 designers, previously reporting to a non-design SVP. Unified the team around a shared vision and moved them from creative UI design to strategic product and service design.
• Built the company's first structured career paths and competency model for designers.
• Overhauled client delivery: brought the team into Figma and design systems, and added research, information architecture, and site mapping to scope projects and guide approvals.
• Launched a new service design line, shipping two engagements with existing clients, and gave design a seat in account planning and scoping.
• Led the team through launching new sites for tourism boards including Travel South Dakota and San Diego (sandiego.org).

Head of Product Design & Brand, Fixify.ai

Oct 2023 to Jan 2024

• Hired by the CEO to help design AI-assisted IT support workflows combining LLM automation with human escalation paths.
• Defined when and how AI responses are generated, validated, and handed off to human agents, with interaction patterns for ambiguity, failure states, and low-confidence outputs.
• Established trust mechanisms, including transparency cues and user control over automated actions, delivering scalable support experiences that reduced manual workload while maintaining service quality.

Director of Product Design & Strategy, Deepwatch

Dec 2021 to Oct 2023

• Took over product management and design (4 designers, 3 product managers, steering 13 engineers) after product leadership resigned, reporting to the CTO.
• Moved the team from waterfall to dual-track agile, cutting release cycles from quarterly to every 2 to 4 weeks.
• Took the Security Center from MVP to beta in 3 months and general availability in 6, migrating 200+ enterprise customers with zero churn.
• Cut contacts per customer success manager by 15% through self-service, and built the company's first career development framework.

Sr. Product Design Manager, Deepwatch

Nov 2020 to Dec 2021

• First design hire after a $53M raise, brought on to lead the flagship mobile application. Built the design function and hired the first designers.
• Research and analytics on the mobile app showed it and other funded products weren't being adopted, so I convinced executives to sunset that work and refocus on the Security Center, and was promoted to Director during the transition.

User Experience Manager, Slalom Consulting

Apr 2019 to Nov 2020

• Managed a team of 4 and led UX across enterprise client engagements, delivering end-to-end product design solutions across industries.
• Developed strategic client relationships and contributed to business development.

Sr. UX Architect, Deloitte Digital

Dec 2014 to Apr 2019

• Led enterprise design initiatives for Fortune 500 clients and defined digital transformation strategies aligned to business and user needs.
• Delivered multi-platform experiences across web and mobile ecosystems.